Ich habe den Marketing-Text zum Biotar 75 direkt von Meyer Optik Görlitz erhalten und möchte ihn hier teilen:
Global All-Star Team Joins to Resurrect Legends – Biotar 75/1.5 first Oprema Jena project on Kickstarter
Dear Meyer-Optik-Görlitz friend,
You might have read in the news that I am involved in some activities to return the legendary Biotar 75 to the market. This is true. I have put together a fantastic team for this venture. It consists of Andre de Winter, an award-winning former Leica lens designer, Wolfdieter Prenzel, the leading specialist in the field of optical design of classic lenses and Kenko Tokina, global maker of high-performance camera lenses. We have come together under the brand name Oprema Jena. The brand is part of net SE, which is led by myself and which is also responsible for Meyer Optik. But apart from this „umbrella“ there is no direct connection between the two projects.
Meyer Optik´s mission is to continue building our own production in Germany and deliver lenses that are „Made in Germany.“ All our Meyer lenses are ones that we try to „reengineer“ with the same imaging capabilities as the original or vintage lenses. In addition, we are working on designing some modern versions of Meyer lenses and will introduce aspherical technology in our lenses very soon. So, while we are full of ideas and have lots of developments under way, we have to be careful not to overstretch our production capacities. Also, the management issues involved in such a production are not without limits. Therefore, I have decided to keep Meyer and Oprema as separate units and have secured Tokina´s cooperation for this initiative. The different players in this group have bundled their activities under the name of Oprema Jena, thus paying tribute to the city where the Biotar was born and to the East German optical traditions. The cooperation with Tokina was very important because this way we can assure a smooth production process by working together with such an experienced lens manufacturer; and we did not want to overstretch our own production.
Oprema Jena´s first project will be the resurrection of one of the most famous lenses of all times, the Biotar 75 designed in 1938 by Willy Merté for Carl Zeiss and only produced in small quantities until 1960.
The lens is known for its famous, swirley bokeh at f1.5 in conjunction with an extreme sharpness in the center. Photographers also rave about an almost 3D-like effect with the object in the center seeming to be separated from the background and moving towards the viewer.
With the aperture at f5.6 or 8, the lens becomes a very sharp piece of equipment with great contrast, especially taking into consideration that it is a design dating back to the 30s of the last century. The Biotar 75 is a lens that proves that it has a surprising sharpness but also characteristics unknown among modern lenses. Its sharpness and swirl is legendary, vintage lenses of this kind are extremely hard to get and sell over a thousand dollars if in good condition.
We will present the Biotar to the photography community with the help of a Kickstarter project, which will be announced soon.
We are excited to see this lens come to life and very happy that we have been able to join Wolfdieter, Andre and Tokina for this exciting resurrection. Be assured, this is not a one off but the beginning of a bigger project that will back the Biotar 58, as well as the famous Flektogon lenses. The team has a great spirit and we think those lenses should not be forgotten.
None of this will interfere with our activities at Meyer Optik. We have to keep our focus there and will continue to successfully rebuild Meyer Optik Goerlitz. The company has just delivered — and is delivering — past Kickstarter projects. We are proving that we deliver on our promises even if it took longer than we thought. Please keep in mind that Kickstarter is an entrepreneurial exercise and that overcoming such problems is often just part of the process.
Meyer Optik lenses are finding an ever growing community of fans throughout the globe. But for the future Oprema Jena projects, I wanted to build a new, powerful brand so that the Meyer story will continue to be put into reality with the total focus we have always given it.
Thank you for your continued support!
Dr. Stefan Immes and the Meyer-Optik Team
Es kommt also eine neue Marke: „Oprema Jena“ (die gewissermaßen unter der „Schirmherrschaft“ von MOG steht, aber im produktiven Geschäft getrennt operieren wird). Spannend finde ich folgendes:
- interessante Designer arbeiten mit
- Das Gütesiegel „Made in Germany“ wirkt in den Staaten wohl noch immer, wobei es zwei getrennte Marken sein werden: „Meyer-Optik Görlitz“ (Made in Germany) und „Oprema“ (Made by Tokina).
- Wenn sie schreiben „first project“ ist wohl noch mehr zu erwarten, wie angedeutet Biotar 58 und Flektogone!